One of the first steps we do with all of our "start-up clients" is to secure their domain name as soon as possible. For years now I have been told by countless clients how they want to appreciate their domain name because nobody wants to type out something long.  I understand their point, however, I must say from my professional opinion, a longer domain name that describes your business or better yet, has a critical SEO (Search Engine Optimization) is the best idea you can do.
 
Internet Explorer 7 and every version of Firefox autocompletes previous domains you have typed in.  So the reality is that the user will only type your longer domain name once, so these efforts to make it easier on your potential user is not really that big of a favor after all.
 
There is a very important book that my company has used for years.  It is called "Don’t Make Me Think" by Neilson and Krug.  Their basic rule of thumb is right in the title of the book: the less the user has to think the better.  So what is easier typing in: a longer domain name or a guess about what a company’s abbreviation might be? At the end of the day, there are a large number of domain strategies.  Who is to say who is wrong and who is right.  However, as for Farotech, we will always lean towards a method that focuses on usability first.